Case Study 10, 2026
How We Launched a Fashion Brand on Meta and Hit Rs. 25.8 Lacs in Sales Within 4 Months
Fashion Brand, Meta Ads Launch
4.0x
Overall ROAS on Rs. 25.8 Lakh Revenue
The Problem
A fashion brand came to us ready to sell online through Meta, with no proven campaigns behind it. An early test before our work began had returned less than half its ad spend. We set out to build a profitable launch: get the brand selling in its first month, find the campaigns that worked, and then use seasonal sales and new markets to grow.
The Strategy
- 01Launched one main sales campaign at the end of June 2026 to find winning audiences and creatives quickly
- 02Added Advantage+ Catalog Ads to show the full collection to people already interested and retarget shoppers with the products they viewed
- 03Timed seasonal sale pushes to Pakistani shopping moments, with a dedicated Azadi Sale campaign around Independence Day
- 04Opened a first UAE sales campaign in September 2026 to see whether the brand could sell beyond Pakistan
- 05Ran a Summer Clearance Sale to move end-of-season stock. Each step was only scaled once the one before it was profitable
The Results
Rs. 25.8 lakh
Revenue from Meta ads, on Rs. 6.4 lakh ad spend
398
Purchases, July launch to 23 Oct 2026
5.75x
Best month, Aug 2026: Rs. 12.1L revenue
5.6x
Azadi Sale ROAS. First UAE campaign: 4.6x
Key Takeaway
In under four months, we took a fashion brand from a losing test to Rs. 25.8 lakh in sales at 4x ROAS, with a peak month at 5.75x. A strong launch is less about big budgets and more about finding what works fast, then building on it.