From Rs. 4.67M to Rs. 13.95M: 3X Revenue for a Cosmetic Brand in 30 Days

The Problem

A cosmetic brand focused on solving hair loss and scalp-related problems had an active Meta Ads presence but lacked a structured growth strategy. Campaigns were running without a clear funnel strategy, budget allocation was inconsistent and scattered, there was no structured retargeting approach, and scalability was limited due to lack of a testing framework. Performance was unstable, and growth was capped despite ongoing ad spend.

The Strategy

1. 01Implemented a full-funnel Meta Ads strategy: TOF (broad/interest targeting), MOF (retargeting engaged users & video viewers), BOF (high-intent audiences including past purchasers)
2. 02Rebuilt the account structure with clearly defined campaign objectives and controlled testing frameworks for creatives and audiences
3. 03Reorganized campaigns from a random structure into a performance-based system with ABO and CBO strategies for testing and scaling
4. 04Built layered retargeting audiences (30, 60, 180 days) and continuously optimized based on real-time data
5. 05Tested multiple creative formats: UGC, Before & After visuals, Customer testimonials, Static creatives. UGC delivered the strongest performance

The Results