Case Study 2, 2024
Rs. 2.8M Revenue at 30x ROAS Using Structured Retargeting
Cosmetic Brand, Meta Ads Retargeting
30x
ROAS
The Problem
The cosmetic brand needed to maximize revenue from warm audiences who had already interacted with the brand. Instead of relying only on cold traffic, they needed a structured retargeting strategy to convert high-intent users efficiently and turn existing traffic into a highly profitable revenue stream.
The Strategy
- 01Segmented audiences based on intent and engagement level: Website visitors, Engaged users (social interactions, video viewers, Add to cart, Initiate Checkout), Past purchasers (180 days)
- 02Built dedicated HOT & WARM audience campaigns with tailored messaging for each segment
- 03Layered retargeting based on user behavior, each segment targeted with messaging designed to push users further down the funnel
- 04Used high-converting creatives (UGC, testimonials, offers) optimized based on purchase data and frequency
The Results
Rs. 2.8M+
Total Revenue Generated
30x
Overall ROAS
1,494
Purchases
Rs. 940K
Ad Spend
Key Takeaway
Retargeting audiences delivered significantly higher ROAS compared to cold traffic. Past purchasers and highly engaged users showed the strongest conversion rates. Consistent messaging + trust-based creatives improved purchase intent.