From 0% to 100% Impression Share: 38x ROAS on Branded Search

The Problem

A growing eCommerce brand was facing a critical visibility issue on Google. Despite having strong brand demand, they were losing top positions to competitors bidding on their branded keywords. When users searched for the brand name, the brand ranked 2nd or 3rd organically, competitors were taking top positions through paid ads, no Google Ads campaigns were active, and the brand had low impression share on its own keywords. This resulted in loss of high-intent traffic, missed conversions, and competitors capturing branded demand.

The Strategy

1. 01Implemented a Branded Search Protection Strategy: launched a dedicated branded search campaign targeting exact brand + high-intent variations
2. 02Complete Google Ads account setup from scratch with a structured high-priority branded campaign
3. 03Aggressively optimized bidding to dominate auctions, focused on top of page rate, absolute top position, and impression share
4. 04Ensured consistent presence on brand name searches and brand + product intent keywords

The Results